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Baluchon is a green living start-up made in Shanghai, aiming at normalizing the use of cloth as the sustainable alternative to the excessive use of disposable paper, plastic & cotton in people's daily life. The brand was created by French environmental engineer & mother of two, Nanou, who lived in Shanghai with her family from 2010 to 2022. She is now based in HCMC, Vietnam.

Baluchon makes it easy to reduce your impact on the environment with baby steps, whether you are offering a gift to a loved one with our Japan-inspired furoshiki gift wraps, in your kitchen with our reusable beeswax food wraps and produce bags, or even in your bathroom with our washable bamboo face wipes, the Panda Pads.

All of Baluchon's products are handmade, with natural products, in small batches, in Shanghai, China, where Nanou lived and worked for 12 years.

We embrace the zero-waste lifestyle & encourage you to do the same, by proposing trendy zero-waste alternatives delivered to your door! Our packaging is minimalist, plastic-free & made of materials that are compostable at home.

Changing the world, one wrap at a time!

Nanou Baluchon

“Baluchon” was created in Shanghai, China in December 2017 by Nanou, a French environmental engineer specializing in soil and groundwater remediation, a mother of two, and an admirer of our astonishing planet. She has witnessed firsthand what landfills look like worldwide, and the terrible impact the paper industry has on our air, soil, and waters.


She has decided to act by launching this new version of the ancient Japanese art of wrapping cloth, named "Baluchon". She hopes to replace paper wrapping in every home, one gift at a time, by proposing a trendy alternative. Enter the non-disposable lifestyle with her today!

Nanou was the finalist for "Entrepreneur of the Year" of the Women in Leadership Award (WLA) of the International Professional Women Society (IPWS) in 2021 in Shanghai. The same year, Baluchon won the "Sustainable Brand of the Year" That's Shanghai Magazine Lifestyle Award (Editor's Pick).

Are you interested in her story? Read one of her interviews here.

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